Technology from Niadad, product and market from Mazehsazan-e Gharn; one shared brand.
Iyikadin is Niadad's strategic partnership with Mazehsazan-e Gharn, in which technology, automation and the platform on one side and product and market knowledge on the other come together under one shared brand. The aim is a chain from brand to order and data that turns the experience of taste into decisions.
- Strategic partnership
- Mazehsazan-e Gharn · Niadad Intelligence & Knowledge
Strategic Product & Commerce Partnership
Many product businesses buy technology as a service and, after delivery, face the same disconnected islands again. Iyikadin was defined as a partnership rather than a service contract, so that Niadad shares in the outcome and the technology grows with the business.
In this partnership, Niadad builds the Iyikadin brand identity, the automation of sales processes with agents and the digital "taste" platform, while Mazehsazan-e Gharn brings the product, production and market network. All three are designed on one shared data model.
The taste platform is the customer's point of contact with the brand: product discovery, feedback and ordering. The data from that interaction becomes indicators and dashboards through Binesh and flows back into brand, pricing and distribution decisions.
The project is in development; public launch of the platform, extending the agents to customer support and connecting more distribution channels are planned for the next phase.
Solutions
Let's build together.
If your organisation, bank or industry is ready to turn data into decisions, start the conversation here.