Iyikadin
One brand, automated sales processes and a platform that turns the experience of taste into data.
- Mazehsazan-e Gharn
- Mazehsazan-e Gharn
- Iran
- 2025 – 2026
- In development
Challenge
Mazehsazan-e Gharn had a product and a market, but sales, brand and data ran on three separate tracks. Order follow-up was manual and customer experience never became data that fed back into decisions.
Our approach
Rather than another website, the project was defined as a partnership: Niadad brings technology, automation and the platform, Mazehsazan-e Gharn brings product and market knowledge. The Iyikadin brand identity, sales processes and digital platform were designed together on one data model.
Solution
Niadad agents automate lead follow-up, order capture and distribution coordination; the digital "taste" platform is the customer's point of contact with the brand, and Binesh turns sales and customer-behaviour data into dashboards. The project is in development.
Technology
Brand identity and product catalogue
Sales automation agents
Customer engagement digital platform
Sales and customer-behaviour BI
One shared data model for brand, sales and customer
Results
Brand, sales and data are designed on one shared chain.
Repetitive sales processes are handed to agents.
Customer experience becomes analysable data for brand decisions.
Next phase
Public launch of the taste platform, extending the agents to customer support and connecting more distribution channels.
Solutions
Ventures & partnerships
Related projects
Let's build together.
If your organisation, bank or industry is ready to turn data into decisions, start the conversation here.