Brand, product and customer on one chain of data.
Digital Commerce is Niadad's solution for building the brand, product, customer and order chain of a business on data and automation. Product businesses usually run brand, sales and data as three separate islands. Niadad's digital commerce solution places them on one chain: brand identity and product catalogue, automated sales processes, a customer engagement platform and data that flows back into every decision. The Iyikadin project with Mazehsazan-e Gharn is an example of this approach.
Value chain
From brand and product to customer, commerce, order and data: automating sales processes and building digital platforms for product businesses.
Key capabilities
Brand and product catalogue
Brand identity, product content and catalogue data are held in one model so that every sales channel is fed from one source.
Sales process automation
Niadad agents automate lead follow-up, responses, order capture and coordination with distribution, freeing the sales team for negotiation and relationships.
Customer engagement platform
The product's digital platform is the customer's point of contact with the brand: product discovery, feedback, ordering and an experience that becomes data.
Sales data and business intelligence
Binesh turns sales, order and customer-behaviour data into indicators and dashboards so that brand, pricing and distribution are reviewed on data.
Connection to the commerce ecosystem
Where needed, the solution connects through Sepehr to the commercial platforms of the ZiRA ecosystem and to payment and logistics systems.
What the organisation gets
One source for brand, product and catalogue across all channels.
Sales processes that run automatically and keep people at the point of relationship.
A platform that turns customer experience into analysable data.
Brand, pricing and distribution decisions made on data, not intuition.
Platforms
Let's build together.
If your organisation, bank or industry is ready to turn data into decisions, start the conversation here.